Recently, when I was looking at what flavour I should choose for my next cuppa, what it is that caused to me select the vanilla chai over the plain chai, and the rooibos? After all, tea is tea, right? Or is it? While the underlying product is the same, it is the little extras that make it different and desirable.
What are the little extras you are providing to your customers to make them choose your product over your competitors? It could be as simple as personalised service, or a no- questions money back guarantee. To explore this idea for your business in more depth, contact firstname.lastname@example.org.